New community management model will allow Feetures to manage day-to-day execution while tapping into BibRave’s expertise.
Charlotte, NC / BibRave,the premier endurance and fitness marketing agency, recently kicked-off a partnership with Feetures, a leading performance sock brand, to launch the Feetures Ambassador program, a dynamic community of dedicated brand advocates.
BibRave will lead strategic management in collaboration with Feetures, including full program creation, application, and onboarding of Ambassador members. Ongoing, BibRave will provide strategy, best practices, and program optimization recommendations regarding day-to-day community management, which will be executed by the Feetures team.
“We’re thrilled to partner with Feetures to create a best-in-class ambassador program,” said Jessica Murphy, Co-Founder of BibRave. “We’ll be utilizing a new model where Feetures executes the day-to-day community management in-house while tapping into BibRave’s decade of expertise in managing programs that build authentic connection and brand advocacy. This new model will enable Feetures to build the strongest community possible while saving significant costs by keeping the day-to-day community management piece.”
In an increasingly crowded vertical of performance socks, a dedicated community that can share their love of the product along with the brand is key to standing out and building brand love.
“Feetures is a leader in the category, because we obsess over engineering products of the highest quality and building community. As a result, we have a very loyal and passionate audience that we know we can leverage.” said Joe Gaither, CMO at Feetures. “Teaming up with BibRave allows us to capitalize on their knowledge of the industry, along with their strategic best practices in community management and influencer marketing. We’re excited to see the positive impact this program will have on our brand.”
About Feetures
Originally founded by Hugh Gaither in 2001, Feetures is now led by his sons, John Gaither (CEO) and Joe Gaither (CMO). Feetures is focused on offering products that are designed to help everyone achieve their personal best. The brand is a family-owned business out of Charlotte, North Carolina, founded in technological design, innovation and sustainability.
Committed to the quality of their product and the satisfaction of their customers, every Feetures product includes a lifetime guarantee. Today, Feetures has become the #1 sock brand in U.S. run specialty stores. It is sold in over 50 countries and in prominent national sporting goods chains in the US.
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.
BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.
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