Innovative Marketing Strategies Increase in Registrations & Brand Awareness for the Iconic Event
Kansas City, MO / BibRave, the leading-edge endurance and fitness marketing agency recently partnered with the Kansas City Sports Commission to inject fresh ideas into the paid social marketing plan for the Commission’s premier event, the Garmin Kansas City Marathon. BibRave ideated and executed innovative, data-driven strategies that increased brand awareness and helped the race tap into new and hard-to-reach markets.
BibRave’s approach focused on utilizing local nano-influencers to produce bespoke paid social content highlighting the unique features of the Garmin Kansas City Marathon. Using an evidence-based approach, BibRave successfully utilized this content in paid social ads on Meta, Google, and TikTok, driving registration growth by 12% and increasing brand awareness across all age categories.
“Working with BibRave has given us the creative edge we needed to drive both registrations and awareness,” said Elliott Scott, Director of Marketing & Communications for the Kansas City Sports Commission. “Their innovative approach and use of nano-influencers created authentic, engaging content that resonated with runners and helped expand our reach.”
Using BibRave’s monthly retainer model, the Kansas City Sports Commission utilized the full-breadth of BibRave’s comprehensive marketing services including ideation, content creation, influencer management, and paid social media execution. This model enabled dynamic campaign optimization, ensuring the ability to adjust strategies to the evolving needs of the event.
“We’re proud of the results we’ve achieved with the Garmin Kansas City Marathon,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Our goal was to help them connect with new audiences and grow the race in new markets, and these results are a testament to the power of creative, data-driven marketing strategies.”
About the Kansas City Sports Commission
The mission of the Kansas City Sports Commission & Foundation is to drive Kansas City’s overall sports strategy, to enrich the quality of life, create economic impact and raise visibility for our region. For the latest on Kansas City Sports Commission news, follow on Twitter, Facebook, Instagram and YouTube. Also follow the Garmin Kansas City Marathon on Twitter, Facebook and Instagram.
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.
BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave leverages our own large network of social media influencers – the Vibe – to drive more race registrations and product sales for our event and brand partners.
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